The term "release party phone" and "ridiculously catchy" do not usually go in the same sentence together.
But that is exactly what explains the launch party for the new Vertu (expensive) smartphone yesterday.
It invites people like David Gandy, Rosie Huntington Whietely (which is in a corset and skirt), Uma Thurman, Clive Owen and Tilda Swinton in a big party at the age of Italy to celebrate their arrival on the market.
We invite guess we have to lose in the post or something. Or at least that's what we tell ourselves this afternoon as we cry in the bathtub full-fat ice cream while watching the episode of Supersize vs Superskinny long. Programs that always makes us feel good about ourselves.